What we love most

... is taking an everyday material, such as rock crystal, & combining it with precious metals to elevate it to fine jewellery. It creates a compelling juxtaposition - a feeling of relaxed glamour. And this is the core of biiju:

Jewels to complement & enhance your own innate sense of style. For you to wear them, not the other way around.

"It's a genuine love of creating something of beauty & value ... not just the intrinsic worth of the materials, but also the emotional, sentimental or simple but invaluable 'feel good' value.

JOANNA BOYEN - Founder & Creative Director


Going places ...

A brand collaboration with the famous Venice Simplon-Orient-Express train (READ MORE), an invitation to become an official brand partner of the Rolls Royce Enthusiast's Club (READ MORE), a showcase at London Fashion Week & the attention of the press have followed since the launch of biiju in 2015.

And there are some exciting new projects in the pipeline! Come & join us on our journey - SIGN UP to our NEWSLETTER to receive the latest news & take advantage of exclusive offers & invitations to private events.

As seen in ...

Press coverage of biiju has appeared in Grazia, Brides, The Sunday Times, You & Your Wedding, The Sunday Telegraph Stella Magazine, Red Magazine, JFW, Retail Jeweller, Professional Jeweller & on The Jewellery Editor among others

Bespoke commissions

Beautiful gemstones responsibly sourced, master craftsmen with years of experience in London's famous Hatton Garden jewellery studios, in-house CAD design experts & a huge dollop of passion ... all the ingredients you need for delivering your dream bespoke commission.

Click here to see some examples of OUR WORK


Even the most experienced jeweller cannot tell how much precious metal there is in an article just by looking at it, nor whether goldplating is hiding a lower quality metal. Therefore, by law in the UK, all gold, silver, platinum or palladium items must be hallmarked. All biiju pieces are hallmarked by the London Goldsmith's Assay Office.

Interesting Fact: The Assay Office allows up to 5 letters in the maker's mark & since there are only 5 letters in biiju the whole name appears in the hallmark


" There's certainly a side of me that isn't completely sane" ANGELINA JOLIE

When it comes to packaging & giftwrapping we also have to plead guilty to a little insanity. Ok more than a little. On the bright side, this has resulted in gorgeous packaging - soft grey suede, crisp white tissue, bespoke black ribbon & signature lime green accents. It's fair to say we put as much thought & effort into how your piece is presented as the piece itself. Anticipation is a pleasure all it's own after all ...

OK I've read enough thank you, it's time to

SHOP whoohoo! :)