ABOUT biiju

A love letter to nature, biiju pieces are created to celebrate our world through ethically produced fine jewellery. Each piece is handmade in London with exquisite attention to detail & designed to be worn like a second skin.

"Each piece of biiju jewellery is meticulously made from scratch in London's Hatton Garden, by master craftsmen reknowned for their quality of work, and with a genuine passion for what they do. They bring my designs to life with artistry & expertise" -

JOANNA BOYEN - Founder & Creative Director

TAKING CARE - the journey to sustainability

All our materials are responsibly sourced from trusted suppliers carefully curated over the past 7 years. We strive to infuse the highest ethical & environmental values into everything we do & aim to produce our jewellery as sustainably as possible. It's a complex & difficult journey but we're firmly committed to it. READ MORE about our journey towards sustainability.


A brand collaboration with the famous Venice Simplon-Orient-Express train (READ MORE), an invitation to become an official brand partner of the Rolls Royce Enthusiast's Club (READ MORE), a showcase at London Fashion Week, the attention of the press, and a nomination as finalist in the UK Jewellery Awards (READ MORE) have followed since the launch of biiju.

And there are some exciting new projects in the pipeline! Come & join us on our journey - SIGN UP to our NEWSLETTER to receive the latest news & take advantage of exclusive offers & invitations to private events.


Beautiful gemstones responsibly sourced, master craftsmen with years of experience in London's famous Hatton Garden jewellery studios, in-house CAD design experts & a huge dollop of passion ... all the ingredients you need for delivering your dream bespoke commission.

Click HERE to discover more.


Even the most experienced jeweller cannot tell how much precious metal there is in an article just by looking at it, nor whether goldplating is hiding a lower quality metal. Therefore, by law in the UK, all gold, silver, platinum or palladium items must be hallmarked. All biiju pieces are hallmarked by the London Goldsmith's Assay Office.

Interesting Fact: The Assay Office allows up to 5 letters in the maker's mark & since there are only 5 letters in biiju the whole name appears in the hallmark


" There's certainly a side of me that isn't completely sane" ANGELINA JOLIE

When it comes to giftwrapping we also have to plead guilty to a little insanity. Ok more than a little. On the bright side, this has resulted in a little black box lined with soft grey suede & crisp white tissue, tied with bespoke black ribbon & sealed with lime green accents. It's fair to say we put as much thought & effort into how your piece is presented as the piece itself. Anticipation is a pleasure all it's own after all ...