FINALIST for Jewellery Designer of the Year in the UK Jewellery Awards 2020

Award-nominated rock crystal pendant with white gold & diamond details & a gold dune ring with diamonds highlighting the waves

The nomination was for 'Careless Rhythm' - a collection inspired by Joanna's native African sand dunes. The casual, organic waves drawn by the wind on its huge canvas of rolling peaks & valleys is dramatic & mesmerising and what the collection aims to capture.

Rock crystal is the stone featured in the collection - quartz is the predominant component of sand which is why it sparkles so beautifully in the sun. Considered a power stone & a master healer, there are more beliefs surrounding this beautiful stone than any other on the planet.

The collection is available at select stockists

Model Amy Boyen wearing rock crystal drop earrings in 18ct gold, from the award-nominated Careless Rhythm collection
Careless Rhythm Rock crystal earrings
UK Jewellery Awards 2020 finalist biiju’s gold Dune ring with diamond-frosted peaks, shown on a hand doodling in sand

Each piece of the collection is handmade in London's Hatton Garden. The rock crystal is carefully selected & bespoke-cut to showcase the icy white inclusions which make every piece unique.

biiju award-nominated silver Careless Rhythm Dune earrings with frosted peaks, shown against a night time sand dune backdrop

Sand dunes play an important role in protecting inland areas from coastal water intrusion, absorbing the impact of high energy storms and acting as a barrier to the destructive forces of wind and waves.

The delicate beauty & balance of Nature needs to be protected and the fragile ecosystems of sand dunes are no different. We are trying to help by giving a percentage of the profits from the Careless Rhythm pieces to environmental protection.

Model Sophie Matthew wearing biiju's award-nominated rock crystal cocktail ring & dune earrings in 18ct gold & diamonds

Casual elegance & effortless style.