• Day
  • Night

Passion for Jewellery

A very talented and passionate team is behind biiju. The jewellery is handmade in Hatton Garden with a great deal of love and obsessive attention to detail by master craftsmen reknowned for the quality of their work. They bring designer Joanna Boyen's designs to life with exquisite artistry & expertise. Inspiration for her designs comes from the places where she's lived, (from Africa to Russia & Peru, French Polynesia and some others in between) and interpreted in a contemporary, avante guarde style.

Hallmarked by the London Goldsmith's Assay office, all biiju pieces come gift-wrapped in bespoke packaging.

Our READY TO WEAR collection is rapidly gaining attention, and we're delighted to have it stocked aboard the luxurious and legendary VENICE SIMPLON ORIENT-EXPRESS train, as well as on JEWELSTREET - the No. 1 designer jewellery website in the UK.

The Ready to Wear collection is complemented by a BESPOKE section, allowing you to commission or customize your piece exactly as you wish. With a passion for quality equal to that of the jewellery team, D3R have created the website with a platform to allow complete, seamless online customization of the bespoke pieces. Choose your metal and stones and see you changes in real time. Come and play!

Andrew Fuller, formerly head of photography at Christies is responsible for the beautiful images, and Nuno da Costa, whose work graces the pages of many glossy magazine campaigns, has perfectly captured the spirit of biiju through his illustrations of the 'biiju ladies' - quietly fierce, full of inner strength.

Signature Features of biiju

The pieces are made to last forever, but the look can be ever-changing.........

The focus is on creating beautiful jewellery, but there's also a signature feature of biiju which is interchangeable elements .....in practical terms it means that, for eg; the elements that make up a necklace (chain + clasp + pendant) come as separates so that if you'd like a new look you can simply purchase one of these elements (rather than paying for all 3 each time as is the case traditionally).

Clasps (huggies), are obviously the key element here, & we've celebrated that by making them little jewels in their own right & they can be worn as mini pendants.

The same concept is applied to earrings - one pair of earring hooks can be accessorised with different detachable pendants.

Create a capsule collection with just a few pieces & very quickly its versatility becomes apparent. It can be constantly updated to keep abreast of the latest trends.

Browse the collection